Latest Posts

• Show Clients Grout Options Before the Job Starts

  The client wants white grout. They think it will be unifying. How do you talk them out of it?

  It’s a conversation every contractor has had. White grout seems safe to a client. Neutral, clean, a non-decision. What the client doesn’t realize is that white grout doesn’t unify anything. It fractures. Every grout line becomes a visible element, and it does this on any tile that isn’t the same shade of white. Colorful tile, neutral tile, dark tile: white grout draws a grid over all of it. If the client doesn’t listen, the end result is usually grout shock: that moment after installation when a client sees a finished floor and realizes the grout they chose has completely changed the tile design. While you might see this coming, trying to explain while they stare at a swatch card is an uphill battle.

  The Groutr app exists to make this conversation easier. Groutr lets you recolor grout lines in about a minute, on a photo of your client’s actual tile.



• Why AI Can't Visualize Grout Color (And What Actually Works)

  You’ve got a grout color decision to make. Someone suggests asking ChatGPT to visualize it. Sounds reasonable. AI can do everything now, right?

  Here’s the problem: it can’t do this. Not accurately. And if you’ve already tried it, you’ve probably noticed something felt off about the result.



• Grouting Basics for Mosaic

  Grouting is an essential part of the mosaic process, but it can seem intimidating if you’re new to the craft. Don’t worry, I’ve got you covered!

  In this post, I’ll share some best practices and step-by-step instructions for grouting your mosaic masterpiece using traditional sanded or unsanded grout. But before we dive in, let’s talk about when it may be appropriate to skip grout altogether.